birthday care marketing

Automatically send gifts on birthdays to wake up sleeping members.

Key highlights

Automatically identify members’ birthdays and trigger the care process
Configurable birthday coupons, double points, and exclusive gifts
Delivery via SMS, WeChat, and WeChat
Combined with in-store verification to drive actual store visits
Awaken sleeping members and increase return rate

Birthday care marketing automatically triggers a care process in the member's birthday month, and the system pushes birthday coupons, double points or in-store gifts on time, allowing customers to return naturally while being remembered. Care can be delivered through various channels such as text messages, WeChat template messages, and WeChat accounts, and can be guided to the store for verification to form real consumption.

For sleeping members who have not spent money for a long time, a thoughtful birthday greeting is often easier to wake up than regular promotions. It is a low-cost and high-temperature member operation method.