Top-up to lock in, points to activate, bundles to refer — three steps from one-time buyer to lifetime customer.

With traffic costs rising, private-domain members are a store’s best asset. A proven loop: top-up plans lock in loyalty, points reactivate dormant members, and coupon bundles drive referrals.

Stores completing all three steps see monthly repurchase up 18% and member revenue share up from 35% to 62%.